Overview of Product: Fuji Water is a company that produces bottled water. According to Fijiwater.com, it claims to have the finest water in the world; and its water is available in the most finest hotels and restaurants of the world. What sets this water apart from other competing brands of bottled water is its source and process of being filtered. The water is claimed to come from a remote pacific island where it is filtered by volcanic rock, which gives it a "soft, smooth taste" (fijiwater.com).
Mission Statement:
FIJI Water was founded in 1996 out of the desire to share the earth’s finest water with the world.
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