Chapter 14 Marketing Channels and Retailing

When one thinks of a bottle water he or she never thinks of a bottled water being sold that has its own unique store to sell its bottled water. Recognizably, Fiji Water is mainly sold in convenience stores, supermarkets, and sometimes drugstores. When it comes down to where Fiji Water is sold, this concepts applies to all water bottles. Water bottles in general are sold in the previously listed locations because it is where most are most likely to buy a bottle of water. Convenience stores, supermarkets, and drugstores are the type of retailers that consumers expect to be a quick trip tpo for the most part. Consumers would not go to a Costco, Sam's Club, or a departments store simply for a bottle of water. Bottled water companies want to make their products easy to purchase for their consumers. Looking into Fiji water specifically, the company places its products in all the same places as all other bottled water brands. However, since the company strives to market itself as a “healthy” and “higher-level” water brand, Fiji water’s products are sold in places such as upscale hotels.