Ch. 11- Developing and Managing Products

The water is a market in which one cannot develop a new product. Water is water, however what Fiji water did was be the first company to introduce a form of "luxury water" by promoting its image of being untouched, and bottled at the source. Looking at the product life cycle of Fiji water, currently it is in its growth stage.  After being acquired by "The Wonderful Company" in 2004, the company has been in its growth stage. The company has been continually marketin the products spening more each year. The company launched its "Fiji Green Campaign" in 2009, followed by it's first ever Telivision campaign costing $30 million dollars. The company is established enough that production and distribution is a major aspect of the companies logistics. However the companies owners Lynda and Stewart Resnick have big plans for growth of the company, by using more marketing campaigns to further promote its "untouched" trademark.