Ch. 12-Services and Nonprofit Organization Marketing

Fiji water is clearly a product not a service. The company continually stresses the quality of its product, no the quality of its service. However recently the company has offered a delivery service enabling the individuals or companies to order as frequent as they wish. When it comes down to water, Fiji water guarantees the quality of its water. The water will always taste the same, and be the product it is; the consumer will always feel that the product itself is reliable. When ordering the to have Fiji water delivered, one must:

1) Choose the appropriate size of the bottle.
2) Choose a monthly or one time delivery.-For monthly deliveries, Fiji water offers subscriptions for three, six, or twelve month subscriptions which provide the customer savings in the long run compared to buying the shipment one time.

Enabling the customer to choose their sizes of bottle, along with the frequency of their deliveries is a way of providing customization in order to respond accordingly to each customers individual needs.
Because of the way this process is set up, customers expect what they pay for instilling a sense of reliability upon Fiji Water. If signing up for a subscription, reliability will be even more important as the customer is paying for a monthly service to be carried out.